02920 601117 cardiff@spotlight.wales
December 12th, 2019
Community

Why Communities should Support Local Communities

Local and small businesses are the backbone of the country. It’s vital that communities should be supporting local businesses.

Here are 5 reasons why.

They improve the local economy

When someone makes a purchase from a local business, that money will tend to stay within that area. Local businesses tend to support other local business owners. This improves loyalty and will achieve repeated business. 

Compare that to chain businesses who get their produce from corporate giants that aren’t too bothered about the community’s economy and you can start to see why it’s important to support your local business owner.

Plus, local businesses are likely to give back to their community, such as of donating to local causes. Supporting them helps them support the local causes you are passionate about.

Better customer service

Customer service lines can often be pain. If you have ever rang a large corporation, you were probably being placed on hold for longer than the conversation you had with the representative. 

Not only that, they won’t be too bothered if they lose you as a customer because they just assume someone else will come along in the near future.

On the other hand, local businesses have a completely different mantra. The business owner is usually directly connected to every employee in the store which leads to a personal approach that often means any problem you have is taken seriously.

They create local jobs

When you shop at and invest in your local businesses, you help create more jobs in the local community. Small local businesses are actually one of the largest employer nationally and provides jobs to the residents of most communities. 

In some areas local employers are more likely pay better wages and provide better benefits for their workers. This creates a sense of belonging and so when a local business is seen to be successful, the whole community comes to together to celebrate.

You get to know the people behind the product

When you personally know the people behind the business where you’re buying local products and services, you enjoy a connection you would not otherwise have. 

This personal investment isn’t quite as present when a chain business closes, aside from feeling disappointment that you have fewer businesses within convenient driving distance.

Plus, by getting on a personal level with the business owners, communities are far more likely to get a far better price on products than their corporate competitors. There is much more value for money from supporting local businesses.

Entrepreneurship is inspiring

When you support small business owners, it helps to bolster entrepreneurship in others. They see that people actually care about small businesses instead of relying solely on large national retailers. 

A local community thrives when individuals leave low paying jobs and achieve prosperity as an entrepreneur. Supporting someone who is striving to succeed on their own helps support entrepreneurship, while encouraging others to follow in their footsteps.

Anyone can become an entrepreneur if they put their mind to it and local businesses provide this proof. Just do a Google search for HQ SEO in Cardiff for example and you will see how big and successful a local business can get.

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